Press releases will be updated throughout the year. We welcome the media to explore our stories about the New England International Auto Show, including the models on the show floor, the newest technologies to be featured, and the latest safety innovations that have been developed. Feel free to download any stories you wish to use or any of the media we have provided.
For additional press info please contact Chris Russell at 781-343-5533, ext.105.
Key Findings: The Power of Auto Shows
Auto Shows Influence Opinions and Decisions
- 64% of attendees say they are in the market to buy a car or truck in the 12 months after the show (up from 57% in 2014)
- 56% of attendees who purchased new vehicles post show said the show influenced their decision (from 51% two years ago)
AUTO SHOWS KEY TO VEHICLE BUYING PROCESS
(DETROIT, Mich., July 14, 2015) – For decades, auto dealer groups across the United States and Canada have made the case that the annual events they host – auto shows – are among the most effective ways to reach the car-buying public, offering what amounts to a one-stop, pre-shopping experience before they make a trip to a dealership.